Wuchuan Group advances into the cruise industry
2018-05-23 09:00
After building a new "Titanic" cruise ship as a "preliminary exercise" to enter the cruise market, Wuchuan Group officially started to advance into the cruise industry.
On May 24, Wuchuan Group and Elite Cruises signed a "Cooperation Agreement on Domestic Luxury Cruise Ships and Polar Expedition Cruise Ships Projects". Han Bing, member of the Party Committee of Wuchuan Group and general manager of North China Shipbuilding Industry Group, and Zhang Peng, chairman of Elite Cruises, signed on behalf of both parties. Wang Xijing, secretary of the CPC Li Cang District Committee of Qingdao, and Yang Zhigang, secretary of the Party Committee and chairman of Wuchuan Group, attended and witnessed the signing ceremony.
According to the agreement, both parties will uphold the concept of sincere cooperation and mutual benefit, give full play to their respective advantages, work together to meet market challenges, explore cruise development models, and achieve high-quality development together.
According to International Ship Network, Elite Cruises Singapore Co., Ltd. was registered and established in Singapore in 2016. Its main business is the investment, construction, and operation management of cruise ships, aiming to build ultra-luxury cruise ships integrating exploration, learning, and sightseeing. After more than a year of preparation, the company has established an international management and operation team in Singapore, identified target cruise ships for purchase, and laid the foundation for developing cruise business in China.
Zhang Lei, chairman of Elite Cruises Singapore Co., Ltd., said that Qingdao has unique advantages in developing the cruise industry and is very optimistic about the development prospects of Qingdao's cruise industry. Recently, the company will purchase at least three luxury cruise ships in stages that are already in mature operation overseas to build a local fleet in Qingdao. In the long term, it will build new cruise ships independently in Qingdao's Hai Xi Bay, with a total investment of nearly 10 billion RMB.
It is understood that Elite Cruises Singapore Co., Ltd. plans to use Qingdao as its operational headquarters and establish a modern international cruise company. It is understood that Elite Cruises (Qingdao) Co., Ltd. was officially established last August, with an initial registered capital of 300 million RMB, and will increase its capital and shares to 500 million RMB in the second phase. Elite Cruises plans to operate cruise routes with Qingdao as the home port year-round and develop related derivative businesses. The company will hire an international professional operation team to jointly create a luxury cruise brand with Chinese characteristics.
In addition, Elite Cruises also plans to build a headquarters base in the cruise port area, gradually relocating the company's operation center, talent training base, ship design center, cultural tourism, and related supporting service industries to the Qingdao International Cruise Port, forming a complete cruise industry chain. This will inject new impetus into the Qingdao International Cruise Port's goal of becoming the "China's Northern Cruise Center" and the "Northeast Asian Regional Cruise Home Port".
Wuchuan Group stated that the company actively responds to the national strategy of building a strong maritime country and the "Made in China 2025" national strategy, adheres to the path of high-quality development, focuses on people's needs for high-quality marine cultural experiences, targets the cruise industry as a development engine in the new economic norm, seizes the opportunity of the construction of Qingdao International Cruise Port, actively coordinates and integrates resources, strengthens international exchanges and cooperation, cultivates the design and manufacturing capabilities of luxury cruise ships, continuously releases brand advantages in the field of marine equipment manufacturing, innovates and upgrades, and promotes the product structure, industrial capacity, and industrial layout to a new level.
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